About Us

I help founder-led companies between $5M and $75M in revenue identify adjacent markets, segments, and offerings they can expand into using existing capabilities.

At Limitless Solutions Consulting, we believe most businesses focus on improving what they already sell. Smart businesses focus on the adjacent markets they haven’t tapped yet.

“The best growth opportunity most companies have is the one they are standing too close to see.”

“Most companies do not need a new market. They need to see the one already adjacent to them”

My belief system starts here: consultants should have skin in the game.

No Risk, All Reward: Our success is tied to yours. You only pay when our strategies deliver tangible financial gains. This ensures that every recommendation is measured against the revenue it can actually produce.

Outcome: Clear, defensible growth options grounded in public and non‑sensitive data — delivered fast, without requiring internal access. Backed by a pay-for-performance model, reflecting the principle that real growth isn’t luck, it’s systematically built. See this in practice: RB Global Is Not an Auction Company.

Not sure where to begin? Start with your adjacent market opportunity. Before we build strategy, we assess reality. AMOS gives you a scored snapshot of your adjacent market potential in under a minute. Use it to determine:

Your adjacent market score (0-100)
A specific expansion opportunity identified for your business
Financial projections for the expansion
Where our consulting engagement will create the greatest impact.

Run Your Free AMOS Diagnostic

Our Journey to Success

I find the growth already sitting inside your business. Two decades operating businesses, not advising from the sidelines.

Our Mission

To find the growth that already exists inside founder-led businesses: the adjacent markets, segments, and offerings they can move into using capabilities they have already paid for. Diagnosis first, then strategy, then execution support. No theory, no filler, no retainer that outlives its usefulness.

Strategic innovation, not theory.
I’m Warren Wurzer, founder of Limitless Solutions Consulting. I work with founders who are tired of incremental moves and want to build something that actually changes their market.
My background spans strategic business innovation, adjacent market expansion, business development and partnerships, and two decades in real estate and technology ventures.
I don’t sell fluff. I find the market you already have permission to win, and help you take it.

From Operating Businesses to Advising Them.
I’ve never taken the conventional route—I’ve built, scaled, and led businesses across multiple industries. From owning a tanning salon to distributing $2.5M+/year in multinational products, 20+ years in real estate, a gym apparel brand, and a weekly news/advertising publication, every venture taught me:
✅ The best opportunities are adjacent, not distant.
✅ Capability transfers further than most owners believe.
✅ Adapt or get left behind.
Now, through Limitless Solutions Consulting, I do not just build businesses. I find the markets they should already own. My strategy? Tie success to results. Because real growth isn’t luck—it’s engineered.

Core Values

Opportunities scored on evidence, not opinion.

Expansion built on capabilities you already own.

Compensation tied to outcomes, not hours.

Our Approach

Every engagement starts with an AMOS scan, then a scored opportunity assessment, before any strategy gets built.

Adjacency Scoring

Every candidate market scored against your existing capabilities using the Wurzer Adjacency Framework.

Evidence Over Instinct

Opportunities validated against public market data before you commit capital.

Skin In The Game

Pay-for-performance structures that tie my compensation to the revenue your expansion actually produces.

Ready to Find the Growth You Already Have?

Run Your Free AMOS Scan

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