Excited to share my latest project: developing a brand and product improvement strategy for Starbucks. While Starbucks is historically renowned for its exceptional coffee, there’s a significant opportunity to diversify its offerings and further enhance customer experience by introducing superior and different food alternatives.
To achieve this, one approach could involve engaging with existing clients to gather their input on preferred food items. This not only aligns with customer preferences but also fosters a sense of community and involvement. By broadening the food menu, Starbucks can tap into new revenue streams and strengthen its market position.
Looking forward to exploring this strategy and its potential to drive growth and innovation.
Warren Wurzer