Excited to share my latest strategic initiative for Coca-Cola: enhancing the brand and product offerings to drive growth and innovation. […]
Coca- Cola. How Companies Win with Innovation (And How You Can Too). Read More »
Good enough won’t cut it. You need to be the best—or you’ll be forgotten. Good Enough Won’t Make You Unforgettable
Why “Good Enough” Won’t Get You Far Read More »
It’s not about surviving the competition—it’s about making them irrelevant. Surviving Isn’t Enough It’s easy to think that simply surviving
Creating a Business That Outlasts Competitors Read More »
The Power of Perspective Ask yourself: “What would happen to my business if my competitors were gone tomorrow?” Would you
Elevating Automotive Excellence: A Strategic Insight into Warranty Perceptions In the competitive landscape of automotive manufacturing, the correlation between warranty
Customer Loyalty is Everything A loyal customer is far more valuable than a hundred “one-time buyers.” Why? Because raving fans
Risk Isn’t What You Think Most businesses avoid risky moves. They stick to what’s “safe”—traditional marketing, following competitors’ lead, and