Visibility vs. Control
Here’s a tough pill to swallow: Visibility is useless if you don’t control the market. 🙄
Think about the biggest brands in your industry. They aren’t successful just because they spent the most on ads. They’re dominating because they’ve positioned themselves as the only solution.
When you control your market, your customers don’t have to search for you—they’re already coming to you because you’re the only option that solves their problem.
This isn’t magic. It’s strategy.
And here’s the secret: You don’t need to be the biggest player. You need to own your category and make competition irrelevant. This is the essence of market control.
How well do you control your market?
Call or email and let’s discuss how to engineer this for your business.
Warren Wurzer