The Power of an Unfair Advantage
In every market, there’s one winner: The business that creates an unfair advantage.
What does that look like?
No competition in your category.
Consistent demand for your product or service.
Loyal customers who have no interest in looking elsewhere.
An unfair advantage is the result of strategic positioning, not just a better product or more advertising.
It’s about engineering a space where you dominate and your competition can’t touch you. That’s how you win.
Call or email if you want to learn how to create your own unfair advantage and leave your competitors behind.
Warren Wurzer